High Art in Advertising — a German Television Commercial for Mercedes Uses almost No Words and Virtually No Car — and Hits a Homerun that Even Its Competitors Will Admire — a Model for “Wannabe” Influencers

© 2013 Peter Free

 

16 January 2013

 

 

I often write about how irrational we are — but even I sometimes don’t care

 

Andreas Bruns and Gunnar Heuwold, Mercedes Benz — The Journey, Filmakademie Baden-Württemberg via Vimeo (2012)

 

 

A model for influencers, including leaders and lawyers

 

Concise, chronologically or understandably told, real world believable, and emotionally founded.

 

 

The moral? — If you can swing at the ball like Herren Bruns and Heuwold do here, you will win every time

 

Practice refining the message — until it flies unencumbered with dross.