High Art in Advertising — a German Television Commercial for Mercedes Uses almost No Words and Virtually No Car — and Hits a Homerun that Even Its Competitors Will Admire — a Model for “Wannabe” Influencers
© 2013 Peter Free
16 January 2013
I often write about how irrational we are — but even I sometimes don’t care
Andreas Bruns and Gunnar Heuwold, Mercedes Benz — The Journey, Filmakademie Baden-Württemberg via Vimeo (2012)
A model for influencers, including leaders and lawyers
Concise, chronologically or understandably told, real world believable, and emotionally founded.
The moral? — If you can swing at the ball like Herren Bruns and Heuwold do here, you will win every time
Practice refining the message — until it flies unencumbered with dross.